Master of Arts in Communication

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Program Duration

Location

Credit Hours              

Cost Per Credit Hour

3 Semesters (On Average)

Abu Dhabi

36

AED 2,667

Communication is critical to every aspect of people’s lives and today’s organizations depend more than ever on communication professionals to create effective messages.

The Master of Arts in Communication program prepares students to become professional communicators who can contribute to the nation building efforts of the United Arab Emirates and its important industry sectors. Mastering the crafts of written, oral and visual communication, graduate students learn how to effectively take their innovative ideas, strategic insights, and creative solutions to both internal and external audiences.

Students in the Master of Arts in Communication program may specialize in one of two professionally-oriented study options: Strategic Public Relations or Tourism and Cultural Communication. The study option in Strategic Public Relations provides students with the knowledge and understanding of strategic communication and emphasizes how to think strategically in a global context. Overall, students acquire key skills and competencies to effectively manage organizational aspects of communication.

The study option in Tourism and Cultural Communication provides students with extensive knowledge and understanding of the tourism sector and applies strategic decision-making in a global context. Overall, students acquire key skills and competencies in effectively planning and managing tourism activities and culture related aspects of communication.

Graduate Student Reflections

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My enrolment as a graduate student at Zayed University reflected a personal decision I had earlier made to change my career goals. While my undergraduate degree was a bachelor’s degree in education with a concentration in school social work, I realized that if I was to achieve my longer-term career goal set I would need advanced skills and knowledge in strategic public relations. With this realization, I enrolled in a master’s degree in communication with a concentration in strategic public relations.

In the early days of my studies I struggled with new theories and the subjects I needed to master. Even so, the course materials were excellent and gave me the guidance I needed to achieve my aims. The instructors were also amazing and very supportive. What could have been a difficult journey for me was just that much easier with all the support that was offered.

Throughout the two years of graduate studies I found my personal, occupational, and research skills improved markedly. With this and the knowledge acquired during my studies, I now feel like a “professional” – a person who is ambitious, self-confident, independent, reflective, and able to provide wise leadership. I am now much better equipped to make a significant contribution to the development of my country.

I now realize that my journey of learning will be lifelong and one that I will always derive much pleasure from. While much of the future learning will be informal, I do want to undertake a PhD. I believe that by doing this, my existing research skills will be enhanced even further. The self-development journey continues….

Asmaa Al Bishr
M.A. in Communication Option in Strategic Public Relations Graduate

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On reflection, my two years as a graduate student at Zayed University was, without a doubt, an experience that has not only made me a much stronger communicator but equally prepared me for a successful career in communication and tourism. During my studies, I was challenged to discover my affection for the arts and cultural communications. Now that passion has been unleashed it now plays a central role in my work the Louvre Abu Dhabi and especially so in the field of arts and tourism.

During my studies my mentors and peers were always supportive, challenging and very helpful. They provided continual constructive input and guidance. These inputs have helped me understand my strengths and weaknesses and, as a result, to be able to critically assess them.

One resource I enjoyed and valued enormously during my studies was the university library. It was always found to be a very well-prepared space with so many outstanding books and references.

For me, my studies at Zayed University have truly been a valuable learning experience.

I am pleased that I have had the opportunity to experience the life of an active graduate student and the intensity of the studies that are required for graduation. During the journey to graduation I continually grew in confidence as both as a student and a professional given the support I received during the program. It certainly helped studying the wide scoping topic of culture – a topic I seriously relate to, given its importance to the cultural dimensions and identity of the UAE.

During the program I was given the opportunity to develop and present a research-based paper at the UAE Graduate Student Research Conference. While that proved to be a big challenge, with my professor’s support I did enjoy the opportunity to craft a paper that was founded on an application of theoretical cultural knowledge to a real-life situation. There have been many positive outcomes from my time as a graduate student. One example is I have become equipped to and now have developed an integrated set of personal, academic, and professional goals. These will surely stand me in good stead for the future. I also now have much more refined abilities in time management along with a strong confidence to manage multi projects in parallel successfully.

The big bonus from the program is that my existing interest in Emirati cultural and heritage issues has become much more enhanced. It is my intention now to apply for a doctoral program so that I can have the opportunity to engage in research that embraces aspects of cultural heritage. In doing this, not only will I be furthering my deep interest in culture, but I also plan to use the knowledge gained to help preserve the cultural heritage of the UAE for generations to come.

Hala Abu-Maizar
M.A. in Communication Option in Tourism and Cultural Communication Graduate

AlAnood Bin AlShaikh
M.A. in Communication Option in Tourism and Cultural Communication Graduate with Distinction

Professional Outcomes

Career opportunities for the study option in Strategic Public Relations Career include communication roles in corporate enterprises and government agencies and organizations.

The study option in Tourism and Cultural Communication enables graduates to take advantage of the many varied career prospects that include communication roles in tourism, hospitality and events enterprises. Graduates are employed in government departments and tourism development agencies, and any of the tourism industry’s sectors such as attractions, museums, transport, festivals, destinations and more.

Program Learning Outcomes

Upon successful completion of this program, students will be able to:

  • articulate a mastery of specialized knowledge in functional theories of communication;

  • develop advanced skills to conduct research, evaluate information and formulate insights appropriate to the communication contexts in which they apply;

  • apply professional knowledge in problem-solving that enables critical analysis, planning, implementation, and evaluation of comprehensive communication strategies;

  • independently conceive and produce creative and innovative communications content suitable for a variety of audiences and in a variety of media forms;

  • communicate complex information effectively and deliver professional presentations in written, verbal, digital and integrated formats; and,

  • critically apply professional and ethical principles in pursuit and presentation of accurate, fair and objective information.

Curriculum

Orientation Seminar

At the beginning of the program, students take an intensive one-day orientation. The orientation offers several workshops to introduce students to the University and its resources, the program and communication and virtual classroom software such as BlackBoard Learn and Collaborate, MS Outlook, Extranet, and Bannerweb.

Core Courses

The following seven courses provide the foundation for discipline knowledge:

COM501 Foundations of Communications Studies
COM504 Cross Cultural Communication
COM506 Understanding Consumer Trends
COM502 Communication Research Methods
COM507 Social and Digital Media Strategies
COM523 Event and Festival Planning and Promotion
COM513 Corporate Social Responsibility and Ethics

Study Option Courses

Starting in the second semester, the following five courses deliver advanced topics tailored toward theory development and industry application:

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Strategic Public Relations

Tourism and Cultural Communication

SPC512 Strategic Public Relations
SPC514 Internal Communications
SPC515 Crisis and Risk Management Communication
COM550 Applied Research Seminar
COM551 Capstone Research Seminar
TCC521 Strategic Planning and Development
TCC522 Tourism Communication
TCC525 Tourism in the UAE and MENA Region
COM550 Applied Research Seminar
COM551 Capstone Research Project
Program Delivery

Program Duration

The program is delivered in English over 3 semesters at Zayed University located in Abu Dhabi.

Course Delivery Format

Courses are delivered in 8-week terms.  Classes are generally scheduled on weeknights – Sundays through Wednesdays – starting at 6:00 PM.  Each course meets twice each week.

For more information on the admission deadline, start date and location for delivery of the program, please visit the Key Dates section of the website.

Faculty

Courses in the graduate program are taught by select professors from the College of Communication and Media Sciences who are experts in their fields and possess diverse international research experience.

Knowledge gained during classes is further enhanced by sharing real-world experience with other students, guest lecturers, top professionals and leaders in the field of communication.

Program Cost

AED 96,000 (including text books and course materials)

For more information on the program cost, payment procedure and financial support, please visit the Admissions and Fees section of the website.

Graduation

Students must complete all required courses in the approved program curriculum and achieve a cumulative grade point average (CGPA) of 3.0.

Contact

College of Communication and Media Sciences

Zayed University

Abu Dhabi & Dubai

United Arab Emirates

Tel: +971-2-599-3605

Email: cgs.admissions@zu.ac.ae

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Program Recognition
 

  • Ministry of Education

  • Middle States Commission on Higher Education

 
Program Admission Requirements
 

  • Minimum Requirements
  • Additional Requirements

    • A 250-word essay in English using 12 pt. font stating how the graduate degree program would support career goals

    • An interview may be requested

 
 
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