Communication Guru Marshall McLuhan told a marvelous story.

A cat chased a mouse.
The mouse dashed into a hole in the wall.
The cat lingered over the hole. 
Waiting. 
Meowing forlornly.
The mouse emerged only after the cat left.
Day after day this cat and mouse game went on.
One day, having escaped yet again into its hole, the mouse heard, “Bow wow.  Bow wow.” 
Hmm.  A new sound.
The mouse stuck out its head. 
In one motion, the cat swept up the mouse and popped the poor creature into its mouth.
Contented, the cat muttered, “It pays to know a second language.”

Zayed University Media Center (ZUMC) offers a “new sound” in the communication needs of the country and the region.  Think of us as a school and that sound as what brings together the expertise of the practitioner and the academic in the quest for communication excellence. 

ZUMC offers a variety of services, from workshops to consulting, that come under the heading of continuing education.  Many activities can be customized.  Here’s a sampling of offerings (for more, click on What We Do and then 2008 Course Offerings): 

• Preparing Business Executives for Media Appearances
• Creative Corporate Videos
• Video News Releases (VNRs)
• 21st Century Professional Presentation Skills
• Permanent Press:  Dealing Daily with Reporters

Our faculty consists of distinguished professionals as well as scholars and master teachers.  They can tailor programs to fit the needs of specific audiences, whether the interest is public relations, journalism, advertising, broadcast, or new media. 

Our goal is to help you improve your communication practices.  In the process, if we can inspire you to do your very best, we’ve achieved our mission.