The curriculum followed by students who major in the College of Communication and Media Sciences broadly educates them in the arts, humanities, social sciences and applied sciences, as well as in the professional crafts of written, oral and visual communication. Students are well-prepared to put words, visuals, and sound together in ways that are meaningful, effective, aesthetically pleasing and interesting.

All majors take introductory courses in Media Writing and Reporting, Information Design, and Public Speaking, as well as advanced courses in Research Methods, Media Law and Ethics, Media Criticism, and Leadership Communication.

Rather than focusing on one form or medium of communication, students study a variety of media and technologies, including audio, video, web, multi-media, and print. They also take at least three professional practica. This approach provides a distinctive integration of instruction and practical applications.

Requirements follow the model of programs  accredited by the Association for Education in Journalism and Mass Communication, the Public Relations Society of America, and the International Advertising Association. This ensures a broad education, as well as depth in understanding and applying professional principles, skills and competencies. This model makes Zayed University’s Communication and Media Sciences programs unique to the United Arab Emirates and to the Middle East.