Communication is basic to human endeavor. Whether the communicator is a journalist providing news, a business promoting its products and services, a manager training employees or a mother teaching her children, communication is at the center of everyday life.

Mission

The College of Communication and Media Sciences offers students opportunities to perfect their communication skills and to discover how they might use those skills to play important leadership roles in their country, in a professional career and in their families. Students master the crafts of written, oral and visual communication through the courses they complete, co-curricular activities on campus, and internships and practicum experiences both on campus and in the workplace.

The mission of the College of Communication and Media Sciences is to

• provide baccalaureate students with the communication theories, concepts and skills they will need to be successful in professional communication or media fields;
• provide post-baccalaureate, professional development and continuing education opportunities for communication and media practitioners that enable them to stay at the cutting edge of their fields;
• assist in the development and growth of communication and media industries in the region;
• encourage and support communication and media research with special emphasis on the U.AE. and Gulf Region; and,
• achieve international recognition as a leading communication and media college.

Academic Program

The College is one of 54 programs world-wide accredited by the International Advertising Association (IAA). It is the first academic unit at Zayed University to be accredited by an international agency. Graduates who meet the requirements of the accredited program are awarded the IAA Diploma in Marketing Communication.

Students in the College of Communication and Media Sciences develop strong skills in written and oral communication in Arabic and English. Instruction in most of the College's courses is in English; some of these courses are partnered with Arabic labs while in other courses students complete assignments in both English and Arabic.

Courses and co-curricular activities of the College of Communication and Media Sciences emphasize development of leadership skills as well as analytical and technical skills. Students must master the use of computers and other leading edge technologies to communicate creatively and effectively. Each student uses her laptop to access, create and submit class assignments, to read e-books, to search the World Wide Web, and to communicate with her instructors and fellow students. The specialized visual communication and graphics technology in the College's computer laboratories is state-of-the-art.

The College of Communication and Media Sciences offers its full curriculum on both of the University's campuses. It awards a Bachelor of Science degree in Communication and Media Sciences.