Master of Arts (M.A.) in Communications (Specialization in Tourism Communication)

The Master of Arts (M.A.) in Communications (Specialization in Tourism Communication) program empowers professionals who seek to advance to upper-middle management and senior management levels in tourism organizations with the necessary knowledge and skills required for their success. It will enable them to achieve academic and professional growth in their field, to contribute effectively to the growth of their profession, and to be active participants in the economic development of the country.

The distinctive combination of communication and tourism capitalizes on proven graduate studies formulas at the best international institutions which offer communication and/or tourism degrees at the graduate level.   It blends a broad theoretical, empirical, and professional knowledge of communications and media with understanding of the concepts, systems and practices of tourism and special events.

The Master of Arts in Communications (Specialization in Tourism Communication) program will equip participants to be future leaders in the tourism industry. Participants in the program will:

• Attain a global and regional understanding of current trends and directions in tourism and related industries;
• Develop critical, analytical and research competence in the study of communication and media as they relate to tourism, including measuring and understanding consumer trends;
• Understand the role played by new information technologies in the tourism industries;
• Learn strategies for developing integrated marketing communication campaigns that serve organizational and/or corporate objectives;
• Understand linkages between tourism communications and local culture and heritage, especially in the U.A.E. context; and
• Develop best professional and leadership practices that enhance the success and effectiveness of the organization and its staff.

The Master of Arts in Communications (Specialization in Tourism Communication) program is delivered over a period of 24 months at Zayed University in Abu Dhabi and/or Dubai.