Graduate Certificate in Tourism Communication

The Graduate Certificate in Tourism Communication program meets the needs of those who have earned a baccalaureate degree and wish to obtain a foundation in tourism communication without committing to a full masters program. It also offers the opportunity for students to continue on to complete the full graduate program.

The program will provide an introduction to tourism communication and enable students to gain core knowledge and skills to prepare them for a new career area or a specialization within the industry.
The Graduate Certificate in Tourism Communication program will prepare participants to meet the growing demand for qualified tourism professionals.  Participants in the program will:

• Attain a global and regional understanding of current trends and directions in  tourism and related industries; 
• Understand the role played by new information technologies in tourism;
• Learn strategies for developing integrated marketing communication campaigns that serve organizational and/or corporate objectives;
• Understand linkages between tourism communications and local culture and heritage, especially in the UAE context; and
• Develop best professional and leadership practices that enhance the success and effectiveness of the organization and its staff.

The Graduate Certificate in Tourism Communication program is delivered over a period of 12 months at Zayed University in Abu Dhabi and/or Dubai.