At the beginning of the program, students take an intensive one-day orientation seminar. The orientation offers a number of workshops to introduce students to the program including Blackboard (virtual classroom software), case study and analysis, library resources, and the writing of reports and reference citations.

The Graduate Certificate in Tourism Communication curriculum comprises the first 4 courses of the Master in Communications (Specialization in Tourism Communication) program for a total of 12 credits for the graduate certificate:

• COM 501 Foundations of Communication Studies
• COM 502 Introduction to Communication Research
• COM 520 Tourism Principles and Practices
• COM 522 Tourism Communication

The Graduate Certificate in Tourism Communication program takes an integrated approach to advanced academic study that enables students to relate their course work to their daily professional activities. Assessment will be continuous throughout the program, using a combination of case studies, research projects, written papers and presentations, relying on both formal and informal faculty and peer-review activities.