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The College has identified learning outcomes that require demonstration of the following:
- Language and Communication Competence: CMS graduates will be able to communicate clearly and effectively in Arabic and English, appropriately and creatively adapting messages to the needs, knowledge, culture and expectations of target audiences while observing ethical standards.
- Technological Competence: CMS graduates will be able to use a variety of technological tools and skills to create effective media-centered products and messages.
- Leadership and Professionalism: CMS graduates will demonstrate leadership and professional skills in their chosen fields as reflected in their behavior and work ethic.
- Information Literacy: CMS graduates will be able to identify appropriate information sources, gather data and apply critical thinking skills to analyze the information obtained.
- Global Awareness: CMS graduates will be knowledgeable about communication across cultures and critically aware of how media operate in different systems and function in a global environment.
- Critical Thinking and Reasoning: CMS graduates will be able to use critical thinking, including qualitative and quantitative reasoning, to identify appropriate sources, gather data and analyze the information obtained.
Each of the College's learning outcomes is contained in one or more of its courses. Students demonstrate their achievement of the learning outcomes through successful work on course assignments and projects, practica, internships, summer work experience and participation in campus or community clubs or professional activities.
Assessment Protocols
The College assesses how well students satisfy its learning outcomes through a variety of processes. Each student assembles a portfolio that includes documents and materials based on
- evaluations from teachers or classmates who have worked with the student on class projects;
- out-of-class activities, such as a report from the faculty adviser on the student's contribution to a club, event or project;
- work-based activities, such as a report from a World of Work summer employer or internship supervisor; and,
- projects completed during a class, such as articles, publications, videos, or campaign plans-especially work produced during the Capstone course.
Faculty review e-portfolios and professional portfolios using a set of common standards established by the College for measuring student achievement of learning outcomes.
Relationship of Major Learning Outcomes with ZU Learning Outcomes
The Major Learning Outcomes of the College of Communication and Media Sciences parallel those of the University, such that students learn to apply the ZU Learning Outcomes within the context of the discipline. This relationship is illustrated in the following comparison:
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