Each student must complete a three-credit Capstone course designed to ensure that they have met university and college learning outcomes. Each student will complete a project related to her area of Specialization that shows  her ability to integrate and synthesize what she has learned in her classes and from her work experience. She will plan her project in consultation with College faculty.

The measure of a successful education is in the ability of a student to connect the threads of her separate courses, her internship experiences, her experiences in clubs or service organizations, and her own abilities and talents at the end of her time in the University. To that end, the College of Communication and Media Sciences requires each of its students to complete a Capstone Experience under the guidance of College faculty.

Capstones are expected to allow the student to demonstrate her competence in all the learning outcomes of the College and in the Zayed University learning outcomes.

Her performance in her Capstone project should demonstrate that she can communicate competently, that is, write and speak clearly and effectively in English and Arabic. She must adapt her message or project to the needs, knowledge, culture and expectation of her target audience.

She must demonstrate technological competence. She must be able to use whatever technology is required to produce effective media-centered products - layouts, programs, messages, publications, brochures, advertisements, commercials, public service announcements or other messages.

She must demonstrate her information literacy and her ability to acquire information. Her project must show that she can identify appropriate sources of information, effectively gather data and to apply critical thinking skills to solving problems and to analyzing the data she obtains.

She must complete her task competently and on time, and she must work effectively on her own or with others. She must demonstrate that she can lead and follow and that she effectively executes the responsibilities associated with the project at hand and with her chosen profession.

She must behave and work with a high degree of professionalism in her work ethic, behavior and interaction with her colleagues and peers.

The College also believes that a good Capstone also provides satisfaction for supervising faculty. The Capstone offers an excellent opportunity for the relationship between student and professor to evolve toward one of senior professional to new colleague.

The Capstone also provides the student with a high-quality work product to include in her academic and professional portfolios. Such portfolio pieces, for example, might be a full-spectrum public communication campaign designed for a "client," such as a charity or service club; a video production; a series of newspaper ads; a printed or digital publication; a team project aimed at creating a new business or at marketing a new product; a public awareness campaign aimed at improving health habits or safety practices; planning and promoting a special event.

The student's Capstone performance is evaluated by the faculty supervisor of the project. In team projects, participants are expected to evaluate the performances of one another, as well. Students' Capstones will also be subject to evaluation from outside sources, such as working professionals or project "clients," whenever appropriate. For example, a project to design a public relations strategy for a public service group would require a presentation of the campaign strategy and the associated public relations materials to the "client" group, which would then be expected to assess whether the students' work would meet the group's goals and serve its purposes. A student magazine would be reviewed and critiqued by an editor or publisher of a "real world" magazine.