Assistant Professor

• B.BA.     Assumption University (Thailand), 1991
• M.B.A.  Assumption University  (Thailand), 1993
• Ph.D.    University of Western Sydney, (Australia), 2007  

Bio

Dr. Tariq Bhatti received his Ph.D. in Marketing/Management from University of Western Sydeny, Australia. His research interests include the buying behavior & implementation Enterprise Systems  and e-marketing. He has authored international refereed publications in the area of strategic marketing, business-to-business (B2B) marketing, CRM and e-business. He is a member of several professional societies American marketing Association, American Information Systems  etc. He has 17 years of teaching experience at internationally known universities, including Monash University, University of Western Sydney, Australia and Assumption University in Thailand. He has also worked as an assistant marketing manager in Thailand for five years and has run short courses on various marketing topics.

Office: Dubai Academic City, (Wing B, L2- 040)
Phone: 044021520
Email: Tariq.Bhatti@zu.ac.ae

Teaching Areas

Bachelor of Science courses offered in Marketing, MIS, Internships and Capstones.

Research and Professional Activities

Mobile Marketing, Social Networking, Cross culture analysis and media behavior.