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In 2010, Dr Yoosuf Cader was awarded the “Best Professor in Marketing” (in the UAE) title by Asia’s Best Business School Awards.
Dr Cader ‘s considerable experience in global business management include fifteen years in industry in the UK, Australia, Asia, and the Middle East as a business manager. He was employed in senior marketing management positions with global knowledge intensive corporations such as Pfizer Incorporation (pharmaceuticals), Cussons International (consumer), Amersham Biosciences (biotechnology) and Vitabiotics UK). He also managed his own marketing consultancy in the UK and was a former board director of Save the Children Fund Victoria (Australia) providing directions in strategic management and marketing.
Dr Cader has taught several courses in undergraduate and postgraduate programs in Marketing and Management (Strategic Management) in universities in Australia. He also taught at the University of Cardiff, Wales (UK) and in off-shore graduate business programs (Hong Kong). He currently teaches several marketing courses in the undergraduate and masters programs at Zayed University (UAE). His research interests are in Knowledge-based Marketing, Knowledge Management, Customer Service & Competitive Advantage, and Social Media Marketing.
Dr Cader has published in peer reviewed Journals and conducted executive seminars in the areas of marketing, knowledge management, and the biotechnology industry. He recently contributed to marketing text books: (1) “Company Case, Jones the Grocer: Gourmet food for everyday living”, an Australian franchise based in Abu Dhabi by Kotler & Armstrong, Principles of Marketing, 2012 (Global Edition -14 th), Pearson (2) reviewed some of the global edition features in Kotler & Keller, Marketing management, 2012 (Global Edition -14th Edition), Pearson and (3) wrote a feature titled “Marketing at Work” of a Abu Dhabi (UAE) company “Research at Zay-Dee” in the “Introduction to Marketing” text book by Armstrong and Kotler (2011). He has edited two books on Knowledge Management (2007 and 2004) Heidelberg Press (Australia) and reviewed a text-book on Knowledge Management by Jaspara (2005): “Managing Information and Knowledge Strategically” (Pearson). In addition he has examined marketing and knowledge management PhD theses.
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