Assistant Professor

• BA.        Renmin University of China, 1998
• PhD.      National University of Singapore, 2011

Bio

Li Sun joined the College of Business Science at Zayed University in August 2011. She completed a PhD in Marketing at NUS Business School, National University of Singapore. Prior to her academic career, she worked in the Merchandising Division at Parkson Retail Group, China from 1994 to 2002, and worked with China International Business Magazine as an editor from 2002 to 2003. 

Office: Dubai Academic City, B wing – L2- 006
Phone: 971 4 4021440
Email: Li.Sun@zu.ac.ae

Teaching Areas

Marketing

Research and Professional Activities

Modeling consumer decision making process, marketing strategies, and network effects