Today's business world is one of excitement. It offers students a challenging professional future. New developments in technology and innovation in management techniques are constantly creating new opportunities.

Aspiration and Vision: 

To be acknowledged as the Nation’s and Region’s most highly respected business school, as the UAE’s national business school of choice. 

Mission:

Through undergraduate, graduate and professional business education and scholarship, we will bring best business practices and models primarily to Emirati nationals,    empowering them with the academic, professional and leadership competencies necessary to achieve success as effective leaders within the competitive and dynamic national and global business context, thereby furthering sustainable economic development of the United Arab Emirates and its citizens.

To further our mission, we are committed to: 

• Offering undergraduate and graduate business degree majors and specializations targeted to nation-critical areas, all within the context of our multi-cultural business environment;
• Offering high potential professionals and leaders educational and professional development  programs designed to foster both basic and advanced business skills tailored to key sectors of strategic importance to the country, to the needs and opportunities of small and medium sized enterprises and to the national priority of increased  “nationalization” of the professional workforce; 
• Offering research exploring and refining global best practices, applying and modifying current and future best practice models to national realities through applied field research, case studies, and longitudinal studies that will be the regional model for scholarship & knowledge creation and best practice modification and adaptation.

Seven Core Priorities:   

In early 2010 to help focus College attention on its mission, College  leadership held interviews with all faculty members and discussions with selected student, alumni and external constituent stakeholders.  What emerged were core priorities designed to flow directly from the College’s mission, to guide and lead specific actions and initiatives moving forward.

 Thus, to target its MISSION, the College developed this set of CORE PRIORITIES, to guide it’s ACTIONS: 

1. International accreditation;
2. Faculty recruitment, development (both teaching and research), evaluation, reward and retention;
3. Enhancing and extending links and partnerships with  business constituents (local, regional, international);
4. Enhancing and extending academic partnerships (local, regional, international);
5. Curriculum review and refinement;
6. Ensuring that we are a two-campus – one college institution;
7. Friend and fund raising, alumni engagement and development